Project | Risk Positive, Newsletter and Podcast Logo Design
SCOPE:
BRAND DESIGN, LOGO DESIGN
ROLE:
DESIGN DIRECTOR, DESIGNER
YEAR:
2023
TOOLS USED:
FIGMA, AFTER EFFECTS, JITTER
LINK:
Risk Positive is LogicGate's monthly newsletter for all things risk management, GRC, and Risk Cloud. It was also a concept for a new monthly podcast.
My role in this project was to develop a cohesive and engaging visual identity for the newsletter. The visual identity needed to align with LogicGate's brand guidelines while also establishing a distinct and appealing aesthetic for the newsletter. Additionally, I was responsible for creating a wide range of supporting creative assets to enhance the newsletter's visual appeal and effectively convey its messaging.
Thoughout the process, we went through a variety of different looks, which were created thorough research on branded newsletters from companies within and outside the risk management industry to identify trends that resonated with LogicGate's target audience.
The development of the visual identity for Risk Positive significantly enhanced the newsletter's visual appeal and effectiveness in communicating its messaging. As we amassed over 1,000 subscribers in just a few days, and over 3,000 in just 4 months. The consistentency across all formats and supporting creative assets strengthened brand recognition and established a distinct aesthetic for the newsletter.
Below are various revisions from the design process.
1ST ROUND LOGO DRAFTS
REVISIONS BASED ON STAKEHOLDER FEEDBACK
PODCAST UI CONCEPTING
Let's work together.
I am open for opportunities in the SF Bay Area, Santa Cruz County, or remotely. If you are interested, i'd love to chat!
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