Project | LogicGate Animated Video Series

SCOPE:

ANIMATED PRODUCT SOLUTION VIDEOS

ROLE:

DESIGN DIRECTION | DESIGN SUPPORT

YEAR:

2023

PROJECT COLLABORATORS:

JAMES SERRA (VIDEO PRODUCTION), DAVID ZOROB (ANIMATOR)

At LogicGate, I played a key role in the creation of a series of videos aimed at elucidating the challenges our product addresses for customers. Working closely with a freelance animator, I spearheaded the conceptualization of the video's design direction, effectively communicating the desired aesthetic vision. This involved articulating and imparting a clear understanding of our aesthetic preferences.

Moreover, I took charge of developing a storyboard structure, serving as a foundational guide for our video producer to ensure consistency and coherence across current and future video projects. Additionally, I applied innovative thinking to resolve intricate design challenges, particularly in simplifying and visually communicating complex aspects of our product.

HIGH LEVEL OVERVIEW OF STORYBOARD PROCESS IN FIGJAM

Peyton is undoubtedly one of the most talented creatives I've ever worked with.  In our world you're constantly solving problems.  Always figuring out ways to approach various roadblocks.  Your skill level is really determined by how you react to these challenges.  Watching Peyton maneuver these obstacles was unlike anything I've ever seen before.  During our creative presentations I would present my draft. I would explain a challenge I was having with a particular scene, and then WHILE I'M EXPLAINING THE PROBLEM Peyton would be working on the most beautiful solution.  His designs are so elegant, yet so simplistic.  He has the most amazing ability to stay relevant without his designs blending in with everything else.  Everything he creates is with pure excellence.  There would be times that I thought there was no way we could make "such and such" look interesting, and Peyton finds to way to make it the most dynamic frame of the whole video.

- DAVID ZOROB, VIDEO ANIMATOR

Let's work together.

I am open for opportunities in the SF Bay Area, Santa Cruz County, or remotely. If you are interested, i'd love to chat!

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